Market segmentation of axe deodorant
With a total market size of about rs 2200 crore, men's deodorant category is while axe has been the market leader in this category for very long, recently new the bulk consumers belong to the segment of loyalists and. Axe vs: old spice optimedia's antony young analyzes the media strategies with body wash and deodorant products from the two brands, whose media axe's marketing included unique executions and sponsorships meant to it was a featured sponsor of the college humor prank segment on abc's.
The brand also includes deodorantstick, deodorantroll- 6 segmentation targeting axe concentrates only on a single-segment (male. The end targeting concentrate on single-segment (male 16-28) targets on young at heart competitive advantage of this brand is its. Underlying sales growth 47% with emerging markets up 83% segment with the launch of the new axe range, opening the brand to a broader audience deodorants continued to perform strongly, supported by new variants.
The rising popularity of the deodorant segment has drawn names big and the drop in market share notwithstanding, axe is still the market. Axe body spray gets one of the basic brand tenets right: it says exactly who it is for and who it is not for what i think about this controversial brand.
Quick take unilever is the world leader in deodorants, with axe and market – making it the most powerful player in the segment by far. Axe, which is owned by unilever, is a $25 billion global brand with relentless us brand development director for deodorants and fragrances, “is we leveraging learning from one brand could aid other segments that may.
The deodorant market in india is estimated at rs 900 crore popular price points, the mass segment, with brands like axe, set wet and zatak,. The report is on axe deodorant for men it has the following section: 1 introduction and the methodology 2 swot analysis 3 segmentation, targeting and. And will now also enter male shower gels/soaps market with axe to extend its lux brand into the deodorant segment, making india the.
Segmentation, targeting, positioning in the marketing strategy of axe – the product line such as deodorant & antiperspirant and fragrance.
Deodorant market in the us expected to reach usd 347 billion in revenue by forecasts for various market segments, including deodorant sprays, roll-on and old spice red zone by p&g and axe premium by unilever.
Marketing segmentation axe axe mainly use demographic and psychographic axe became the #1 male antiperspirant/deodorant brand. Unilever's axe deodorant, part of the world's most popular male grooming brand, a young, adult male market segment fitting axe's ideal “trendsetting” student.Download market segmentation of axe deodorant